Digital Journal says, Tiddle E. Winks…A Feast for the Senses

Digital Journal: Vintage Shop in Sonoma Aims to Happier Times

Holy cow, can you believe it? More swell press about Tiddle E. Winks! In an article in the Digital Journal, writer Jonathan Farrell takes a peek at the many treasures in our little shop, pointing out how we offer old time candy, games, toys and gifts that bring back happy childhood memories and put a smile on people’s faces.

We think this quote about our contribution to Sonoma’s historic plaza is the cat’s meow! “Tiddle E Winks is truly like stepping back in time. And for many long-time residents and natives of Sonoma it restores some of what Sonoma, as an old Mission town, has lost to high-tech modern lifestyles.”

Thank you Jonathan, you’re the Bee's Knees!

Read the full story here:

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Sonoma Valley Sun interviews Heidi Geffen

This news in the Sonoma Valley Sun has us positively giddy with excitement!

We're pleased as punch to share the fun of our Vintage 5 & Dime, and our love of timeless confections; in fact, it's the whole reason we do what we do! And we thought the Sonoma Valley Sun did a nifty job summing up our story in one tasty and delicious article. When describing Tiddle E. Winks, they say: "It is a perfectly engaging experience, with a multiplicity of unique, funny, eclectic, and often Sonoma-centric items. And candy, of course, vintage candies that take you back to your childhood." Isn't that just the bee's knees?

Click here to read the complete and fun-filled article…

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Best of Sonoma Valley for 2015 - Funnest Retail Store!

What a great surprise! Tiddle E. Winks was listed in the Best of Sonoma Valley for 2015! The readers of the Sonoma Valley Sun recently voted Tiddle E. Winks the funnest retail store in the Sonoma Valley, thanks a bunch! Winners were selected based on the results from the 11th Annual Readers Poll by the Sonoma Valley Sun. We are delighted and quite honored to be given such a title. Thank you Sonoma Valley! The full list includes Tiddle E. Winks and some other great local businesses. Read More at

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My last piece of Bazooka gum

My last piece of Bazooka gum
Posted on August 4, 2014 by Sun News
(By Larry Barnett). I chewed a lot of bubble gum in my youth. I liked the taste and liked to blow bubbles. Of course, gum was not allowed in school, so my chewing was done at home or after class with my friends.

In the 1950s gum was cheap; a penny a piece for Bazooka. The pharmacy sold it as did the toy store; it seemed like bubble gum was everywhere. Packages of baseball cards came with gum, though it was often stale and hard and was usually cracked into little pieces by the time the pack was opened. It had a thin, chemical flavor I didn’t like much, and was covered with a mysterious powder to keep it from sticking to the baseball cards.

It seemed a matter of pride to me as to how many pieces of gum I could chew at once. Bazooka was sold by the piece, but also came in one package as a roll one-half inch thick and six inches long. Five indented lines circled the roll to designate portions, but to me it was just a matter of time before the whole package ended up in my mouth. The bigger the wad, the bigger the bubbles, and more than once I had gum stuck in my hair. Our family dentist, Dr. Loring, made some good money filling my cavities, I expect in large part due to all that gum.

I went a long time not chewing gum as I aged. I can’t say why, exactly; perhaps it was not a counter-culture artifact, or inappropriate for a guy in business. Whatever the reason, for most of my adult life I forgot about bubble gum, then one day six months ago I wandered into Tiddle E. Winks Vintage 5 and Dime near the Plaza, and filling a bin were at least one hundred pieces of Bazooka. My long lost youth came rushing back, and I bought a handful. The price had gone up to ten cents each, but it didn’t matter. I popped one in my mouth and – Poof! – I was eleven again. The taste was exactly the same, though the piece was smaller. The bubbles blew good.

Next time I went back, I was given bad news: no more individual pieces of original flavor Bazooka were being made. I’d bought some of the very last batch. Therein ensued the great bubble gum taste test, comparing original Bazooka to its replacement along with Double Bubble, Bubblicious, Hubba Bubba, some off-brands and one shaped like pink cigars. I won’t call the taste test traumatic, but disappointment came with every new wad. Some were too fruity, others too grainy; some too soft, others too chewy. One made my throat itch, another had a metallic aftertaste. Here I had just rediscovered the bubble gum of my youth and its thrill was promptly snatched away by the evil demons of marketing!

Heidi, the proprietor was sympathetic; she could lose a devoted Bazooka customer who might spend five bucks a visit! More than that, she could feel the crush of my disappointment. Next time I came in, she gave me a deal on my next choice, and a free sample of a new offering from Double Bubble; its package said it was the original formula from 1928. The ingredients include high fructose corn syrup, which did not exist in 1928, but what the hell, it’s bubble gum.

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More than wine in Wine Country

Walk off some of that delicious cheese and head to the other side of the plaza, where you’ll find Tiddle E. Winks, Sonoma’s Vintage 5 & Dime. Colorful candy and sweets practically spill out the front door, and inside you can find every vintage item you could ever hope for- trinkets, gifts, notebooks, glasses, 50′s records, etc. You’ll love the sweet smell of this tiny shop, and make sure to get a good look at the checkout station- it’s actually an old diner bar complete with bar stools.

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Featured as one of 5 Unique Places in Sonoma, CA

Take a trip down memory lane at this fun, colorful “vintage five and dime”. Walk inside and you’ll be greeted by the storeowner, Heidi, best known around town as “the Candy Lady”. Let your eyes wander and as you become reacquainted with your beloved childhood toys and games. Like a museum, you can’t help but want to touch everything in the store. Enter further and you’ll be halted by towering shelves, jam-packed with classic candies that will have you yelling “Please Mom, Can I have it?!”

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The Bachelor visits Sonoma and Tiddle E. Winks

Love him or not, Sonoma native Ben Flajnik’s starring role on “The Bachelor” has brought international attention to Sonoma Valley, to the delight of business owners.

During the Sonoma-centric episode, he brought Kacie B., an administrative assistant from Tennessee, on a late-night date around the Plaza, filmed between 10:30 p.m. and 2 a.m. when the square was all but deserted. It began with a visit to the Centre du Vin at the Ledson Hotel where the pair played piano before heading to Tiddle E. Winks for some quirky toys.

Read More: Sonoma News Article

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